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Clients
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The Institute for Strategic Things is committed to developing custom strategic solutions for complex corporate branding challenges. We specialize in areas where decision-making is critical, blending strategic complexity with creative thinking.

Our clientele is varied but distinct, encompassing specialized business-to-business enterprises and pioneering, data-driven technology brands and start-ups. These organizations excel in their fields and aim to establish meaningful connections with the real world.

At the core of our approach are advanced strategic decision-making models. These serve as a navigational tool, helping businesses navigate the complex corporate branding landscape. We customize our solutions to meet each client’s specific requirements, ensuring they are relevant and effective. By merging our comprehensive expertise with innovative techniques, we empower our clients to achieve and surpass their branding goals.

Below, we showcase some of our most significant projects and partnerships. Each case study demonstrates our dedication to providing strategically sound foundations that lead to decisive action.

Client: GNP Rechtsanwälte

STRATEGIC REBRANDING, CORPORATE DESIGN, BRANDED ASSETS

GNP Rechtsanwälte Geiger Nitz Partner mbB is a law firm specializing exclusively in healthcare law. Their clients include pharmaceutical and biotech companies, medical device manufacturers, doctors and dentists as well as medical care centers, pharmacists, healthcare start-ups, telemedicine providers and DiGA manufacturers as well as associations and investors.

The Institute for Strategic Things advised, supervised, and implemented the entire rebranding process for GNP Rechtsanwälte Geiger Nitz Partner mbB.


Client: One Data GmbH

STRATEGIC REBRANDING, GLOBAL BRAND WORKSHOP, COMMUNICATIONS WORKSHOP, STRATEGIC BRAND FOUNDATION

One Data’s mission is to help modern and collaborative data teams create data products that support operational innovation and are customized to the needs of the business.

The company’s AI-powered Data Product Builder simplifies and accelerates the creation of reliable, reusable and easy-to-manage data products while reducing manual labor. The core element of One Data’s solution is an interactive map that ensures complete transparency of data across all relevant sources. Patented linking algorithms and automated workflows are used here. They show the responsibility, quality and connectivity of the data sources.

The Institute for Strategic Things advised, supervised, and implemented the strategic rebranding process.


Client: BARC GmbH

STRATEGIC REBRANDING, BRAND WORKSHOP, STRATEGIC BRAND FOUNDATION

BARC is a leading analyst firm for data & analytics and enterprise software with a reputation for unbiased and trusted advice. Its expert analysts deliver a wide range of research, events and advisory services for the data & analytics community. Its innovative research evaluates software and vendors rigorously and highlights market trends delivering insights that enable our customers to innovate with data, analytics and AI.

The company’s 25 years of experience with data strategy & culture, data architecture, organization and software selection help clients transform into truly data-driven organizations.

The Institute for Strategic Things advised, supervised, and implemented the strategic rebranding process.


Client: Process Analytics Factory GmbH

STRATEGIC REBRANDING, BRAND WORKSHOP, STRATEGIC BRAND FOUNDATION

The Process Analytics Factory (acquired 2022 by Celonis SE) made it their mission to revolutionize and democratize Process Mining. PAFnow, and their Process Mining Software in Microsoft Power BI, was a direct result of passion and intensive innovation research. From their European head office in Darmstadt (Germany) and a branch in Michigan (USA), they took care of worldwide customers from a wide range of industries such as manufacturing, transportation, energy, finance and many more.

The Institute for Strategic Things advised, supervised, and implemented the strategic rebranding process.